SOMNI Board SOMNI Board + New Lead Pipeline Turnover Demand Signal Booked confirmed guests BedsUnitMove OutCleanMove InGuestStatusKeys/Docs Coming Open not yet booked BedsUnitMove OutCleanLeadStatusNotes + Add Unit Inquiries by Market all time · helps decide where to open next Source Performance where wins come from SourceInquiriesBookedLostWin Rate New Lead × AI Parse — voice or paste notes Dump all details here → hit Parse → fields fill automatically Parse ↗ Name Phone Email Lead Type Select... ALE / Insurance Corporate / HR Self-Pay RMC Source Select... Chatbase Furnished Finder Website Form Phone ALE Solutions Referral 3Sixty / Reside Other Market Select... Sioux City Sioux Falls Omaha Council Bluffs Other / TBD Beds Needed Select... Studio 1BR 2BR 3BR+ Multiple Move-In Date Length of Stay Stage New Inquiry Contacted Quoted Follow Up Booked Lost No Inventory Notes Flag as urgent (responds < 1hr required) Lead Detail × Add Unit × Beds Studio Executive123 Unit # Move Out Clean Date Guest / Lead Move-In Date Status Booked Lead New Booking Vacant Closing 6/15 Keys / Docs Notes